56
57
CANADIAN INDUSTRY ONLINE - APRIL 2014
•
In the early 2000s, in response to the
growing sensitivities around peanut
allergies, COFFEE CRISP launched
treat size bars made in a peanut-free
facility and communicated the pea-
nut-free promise on the package to
give parents the assurance of a safe
product for their children. The prod-
uct today is one of the staples in the
“
Favor*tes” Halloween portfolio,
and is also available every day in a
20
count bag.
•
In 2009, COFFEE CRISP was reno-
vated with a crispier wafer and
made with natural flavours, in re-
sponse to an increased desire for
natural flavours and colours. A cam-
paign was launched around “Our
best goes in before our checkmark
goes on” to highlight our commit-
ment to deliver the best quality
product to our consumers.
CIO:
Does Nestlé subscribe to
being “all Canadian” with its products
like Coffee Crisp? I.E. using local prod-
ucts and supply chain partners?
JF:
As a business operating in
Canada for over 95 years, Nestlé
Canada is committed to supporting a
strong and vibrant economy through
the creation of jobs, supporting local
businesses and farmers, and investing
in our operations to ensure long-term
business growth and sustainability.
As an example, in 2013 alone we pur-
chased over $452,000M in goods from
Canadian suppliers. In addition, we
employ over 3,500 people across Cana-
da.
As for Coffee Crisp specifically,
all Coffee Crisp bars are made in Can-
ada, using Canadian labour and sold
mainly through Canadian retailers.
CIO:
How is the company cel-
ebrating the brand and why was that
particular celebration chosen? What
have been the key milestones achieved
for COFFEE CRISP in 75 years (sales,
mastering the flavour etc.)?
JF:
Canadians are fiercely proud
of their local treasures and icons– like
the Mounties, poutine or the maple
leaf. We wanted Canadians to know
they can also add COFFEE CRISP to
this list, since it’s a Canadian original.
This year the iconic bar is cele-
brating its 75th anniversary, and to cel-
ebrate our Canadian heritage, COFFEE
CRISP is inviting Canadians to create
their own memorable experiences with
the Uniquely Canadian Moments Con-
test, which runs from February 8, 2014
COFFEE CRISP
