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GLOBAL RENEWABLES ONLINE - APRIL 2012
CLIENT CARE AND COMPANY
CULTURE
A
PR ICUS HAS A
15 year
warranty on its products,
and the company assures that
quality of products as well as cli-
ent service is paramount. The
company
employs
licensed
plumbers who can offer trouble-
shooting to customers, and help
them with product information.
“Apricus has partnered with and
personally trained over 120 rep-
utable plumb-
ing companies
Australia-
wide to pro-
vide hot water
system main-
tenance, Apri-
cus warranty
and service
calls,”
the
company says.
Ongoing improvements to
Apricus technologies continue to
increase the reliability of Apricus
systems, and the Apricus team has
everything to do with the company’s
success. Apricus operates on the
“good bloke” model, which is just a
casual way of committing to a val-
ue system that puts the customer
first. “We have a very Australian
way of doing things,” says Taylor.
“We have an egalitarian approach
to leadership—we don’t believe in
hierarchy, and we continue to build
strong and lasting relationships
with our customers and our team.”
Apricus relies on the expert
knowledge of its team to carry busi-
ness to the next level. In addition,
the company must trust that the
environment for developing renew-
ables continues to move in a posi-
tive direction, a gradual shift that
Taylor hopes to see in more regions
across the globe. “There are federal
tax incentives to build renewable
systems
in
many areas,
but there need
to be more
around the
world. Here,
there are local
rebate pro-
grams
that
help to ac-
celerate your
return on in-
vestment, and these are in addition
to the energy savings already pro-
vided by the system,” he explains.
Remarkably, an Apricus solar
thermal collector can reduce CO2
levels as much as planting more
than 500 trees—clearly, there is a
strong environmental reason to in-
vest in an Apricus system, in addi-
tion to the cost savings. Taylor says
that the company’s success builds
So what will the future look like
for Apricus? “We are investing
heavily in other products that
will ensure renewable energy
development continues on the
upswing.”
APRICUS