Page 122-123 - CanadianIndustryOnline_Jan2012

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CANADIAN INDUSTRY ONLINE - JANUARY 2012
E
VER WONDER WHAT
it takes
to make your business
greener and more environmentally-
friendly? Perhaps you’ve considered
taking steps to move towards a
“cleaner” operation, but aren’t sure
exactly what that entails. Sustain-
ability is a very broad concept and
sometimes it’s difficult to grasp just
what exactly it means to not only be
“greener” but be a better corporate
citizen overall.
CIO has had the pleasure of
speaking with companies who are
Certified B Corporations, and over
the next few months will be looking
at various companies who have
taken the pioneering step to get
Certified “B”. First, an introduction
to this very innovative concept.
BECOME A CERTIFIED B
CORPORATION—
THE PLANET WILL THANK YOU
SUSTAINABLE BUSINESS FOCUS - B CORP