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CANADIAN INDUSTRY ONLINE - FEBRUARY/MARCH 2014
I
N CANADA , CUSTOMER
ser-
vice is everything: especially
when it comes to buying vehicles.
One Ford Lincoln Dealership in
Alberta is heads and shoulders above
the rest when it comes to customer sat-
isfaction and service: Woodridge Ford
Lincoln in Calgary.
CIO first got wind of the dealer-
ship’s excellent service record from a
car ratings survey, which voted Wo-
odridge Ford Lincoln as one of the Top
20
dealerships in Canada for customer
satisfaction. With the dealership cel-
ebrating 30 years in business, taking an
inside look at their success just made
sense.
Speaking on behalf of the dealer-
ship is general manager Travis Eade,
who exemplifies the passion that the
Woodridge team has for its business.
Eade has been general manager for the
last five years.
CELEBRATING 30 YEARS IN
BUSINESS
Woodridge Ford incorporates
two key divisions into its business: car
sales and car service. On the sales side
of the business the dealership has been
successful for such a long time because
of the large inventory and selection
offered—this is a size unparalleled in
the Calgary market. “We have very
good selection and if a customer comes
in a lot, the odds are we’ll have what
they’re looking for. We’re really a one-
stop shop where you can come and
we’ll have what you’re after,” Eade
states.
On the service side of the busi-
ness, the dealership is able to service
vehicles from everyday commuter cars
to motor homes, meaning customers
can bring all of their vehicles to Wo-
odridge for service (ambulance, large
fleet vehicles).
However, although sales and
WOODRIDGE FORD LINCOLN
