Page 10 - Canadian Industry Online

CANADIAN INDUSTRY ONLINE - DECEMBER 2015James HinchcliffeWhat makes you marketable then in your industry?It’s about what you say and what you do in interviews and in the public. One of the biggest things I had to do was to make sure I knew how to speak to a camera and conduct myself in an inter- view. How do I get a message across without it sounding too forced. I want- ed to make it more natural. The aver- age consumer is getting smarter and savvier and they can tell when you’re not being real.Who are your mentors? Especially as you became more of a businessman?My dad was a huge part of ev- erything. My family has played a huge role. We’ve had so many professionals and people with experience, including Michael Andretti who really helped at different important points in my career.How do you make sure you keep connected with your fans and the pub- lic as you become more successful?For me, social media has become a really exciting part of my career. I’m kind of the rst professional driver in my career that has grown up with that. And it is such a huge tool for us—gives us that ability to connect with fans. When I was a young kid if I had an opportu-10 | Canadian Industry Online | December, 2017