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CANADIAN INDUSTRY ONLINE - DECEMBER 2012
Sunrise Group enjoys a leader-
ship position in PEI with its consulting
business. The professionals working
with Sunrise Consulting are experts in
market research analysis, immigration
and recruitment, the public consulta-
tive process, and know business plan-
ning well.
“
We are really bridging the link
between China and Canada with our
consulting business,” Zhou says. “We
are growing well because of our diplo-
matic relationship with both countries.
I do a lot of business with both cul-
tures, and so I understand them really
well. We have helped lobby for busi-
ness overseas and offer our matchmak-
ing services—it’s all about businesses
having the right timing.”
Sunrise Consulting is helping
more and more Canadian firms go
about business in the right way in
China. The company arranges trade
missions and works very hard with
industry partners to attract investment
from China. “We help a lot of island
companies find partnerships in China,
we help get business past hurdles and
challenges they may not have been
aware of,” Zhou says.
INNOVATION—A DIVISION OF
SUNRISE, AND A MANTRA
Sunrise Innovation develops soft-
ware, and offers graphic design ser-
vices. The company is “dedicated to
providing innovative design and cre-
ative work and specializing in wireless
communication and database technol-
ogies.” The Sunrise Innovation team is
experienced and uses the latest graphic
design software and branding tools.
The idea behind Sunrise Innovation is
to bring clients cost-effective solutions
that are as creative as they are innova-
tive, and the company’s business mod-
el operates on the same mandate of
building long-term partnerships—not
just a customer transaction.
Sunrise Innovation isn’t just a
company under the Sunrise Group
umbrella. Innovation spans all aspects
of the company, and this is why Zhou
believes there really hasn’t been a sig-
nificant amount of competition in their
market. “There is not a lot of competi-
tion for us right now in what we do,”
he says. “We are very innovative and
unique, and the services we provide
for our clients are very special—I don’t
look at the competitor because we
“
We are really bridging the link
between China and Canada with
our consulting business.”
SUNRISE GROUP
