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CANADIAN INDUSTRY ONLINE - APRIL 2014
COFFEE CRISP
TURNS
75
Famous Canadian Brands
his month, CIO had the op-
portunity to connect with
Jan Fuller, Marketing Lead-
er, Confectionery, Nestlé Cana-
da, to discuss a major milestone:
Coffee Crisp’s 75th anniversary.
Fuller spoke about the brand,
its delicious development over
the years, and the future for the
candy.
CIO:
What makes COF-
FEE CRISP a household name
in Canada? What has sustained
interest in the product over 75
years? How has the COFFEE
CRISP brand evolved?
Jan Fuller:
COFFEE CRISP,
the original coffee-flavoured
chocolate bar, was created in in
1939.
By 1948, due to extensive
advertising, the brand became a
household name and was one of
T
